Do you have a Plan? All too often marketing efforts are well intended, but are more shoot from the hip, as opposed to thought out efforts as part of the bigger picture. We work with our clients to evaluate what you have done to date, what you would like to accomplish, and how together we can develop a realistic marketing plan/strategy that will bring results in a cost-effective manner.
Important Examples of Our Services Provided:
- Marketing Analysis of Existing Marketing Efforts (What are you currently doing? Google review, Existing On-Line presence? Yelp and other review platforms? Social Media?).
- Marketing Plan Development, Oversight & Implementation (3-6 month plans).
- Target Audience Identification, Message Development and Review, Branding.
Public Relations is also a key part of a marketing plan/strategy. Effective strategy includes utilization of Publicity and Community Relations efforts.
- Press Releases.
- Spokesperson Representation with Media.
- Reputation Management/Building.
- Crisis Communication.
In today’s digital world utilizing social media as a primary marketing tool is a must! But, there is so much more to it than a few posts on Facebook, and even then, are you sure you have that set up correctly for your business, and not your personal page. Are you using multiple platforms, Google, YouTube and more? A simple FREE review by our experienced social media experts will open your eyes to how this is one of the best marketing tools there is available!!!!
Social Media Programs should Entertain, Inform, Attract, Educate! They should be actively utilized and properly planned out.
Social Media Programs Build Brands, Increase Awareness, Influence, Make Connections, Increase Engagements.
- Organic Posts and Paid Ad Campaigns for Platforms such as Facebook, Instagram, LinkedIn, YouTube, Twitter, Google.
- Page Development/Verification/Page Management.
- Advertising Campaigns.
- Integration with Online Presence.
- Staff Training.
Simple Rule: Every Business Needs a Website! What form or shape that website takes is up for discussion? Evaluation of what you want your website to accomplish is one of the most important first steps you can take. Is it strictly informational, or will you be selling from it? We work with our clients to build affordable, user-friendly websites, which you can update yourselves, and most importantly are mobile friendly. Our websites are constructed with SEO (Search Engine Optimization) in mind as well as Web Accessibility Initiatives for people with disabilities.
There are many sources (some good and some not so good) to get your website built, but the key thing when you are either looking to build a new website, or reviewing your existing website “Is it is easy for people to find your website and find out what you are about, or selling?” For many it is your storefront.
We Specialize in WordPress websites which power most small business websites across the country. The open-source platform allows for building custom, SEO-ready marketing sites that are beautiful, secure and easy to update. We also work with GoDaddy, Wix and other platforms.
In addition to stating the obvious that we build websites that accomplish all of this we concentrate on the following:
- Google Relevance.
- Optimization (Keywords, language, photos, videos etc.).
- Platform/Mobile Friendly.
- Load Time/Maximize Page Speed.
- Site Map/Flow Chart.
- Content Development.
- Secure Sites (SSL).
- Form Development.
- Links to Other Pages/Media.
- Staff Training/User Friendly Sites.
- Disability Accessible.
The world today is visual. From 24-hour television to mobile phones over 1 billion videos are watched online every day alone! And that more than half of those videos are watched on their phones? Blend that with social media, YouTube and it is staggering. But not all video has to be a Hollywood production, videos from phones, less than 1 -minute videos all are very effective. That is where we come in. Our team can produce any length video, tv commercials, of social media spots. We can film them, edit, and produce them. Need stock footage or templates, we can incorporate that into the product…All resulting in custom made…not cookie cutter videos at very reasonable costs.
- TV/Radio Commercial Production.
- Social Media/YouTube Videos.
- Tradeshow/ Videos.
- Sales Presentations.
- After Effect Promos.
- Drone Capability.
Traditional and Online: The world of advertising is rapidly changing. Traditional methods such as TV, radio, and newsprint are still valid in many cases. We create and develop affordable, one of a kind commercials and promotions, customized just for your business. In many cases, especially small to medium size businesses who have limited budgets, traditional methods are giving way or supplemented by more digital formats on the web and social media. Facebook Boosts, Ads on LinkedIn, Twitter, Google, YouTube and more are not only more budget friendly in many cases, but also can be more directly targeted to potential customers who are already looking for your services or product.
Before you advertise, we strongly encourage some form of plan or strategy to review target audiences, geographic regions, goals, objectives, and then determine the best sources to utilize. We specialize in this process, including following through with media buys and campaigns.
Advertising methods we commonly utilize:
- Online/Digital (Social Media Boosts and Ad Campaigns through Facebook, Instagram, LinkedIn, YouTube, Spotify and more.).
- Google AdWords.
- Digital Banner Ads on Websites.
- Email Marketing.
- Traditional Advertising Methods (TV, Radio, Newsprint).
- Plus, Many Other Methods.
Not everything is digital. Print still has a very important place in the marketing world. Our graphic designers will work to create, design, and produce attention grabbing, informative, and effective print materials such as brochures, business cards, advertisements, brand and sales materials, plus more. The same graphic designers will carry through any designs into the digital world when appropriate.
One of the most important Print Design Services we offer is Logo/Brand work. Developing an identifiable logo, matched with a branding services that represents who you are, what you are about, and what you offer to your clients is the basis for any marketing effort. Logo development is a process where we work closely with the client to come up with that unique “identifier” or symbol that becomes synonymous with you and your business/product.
Other Print Design Services Include:
- Copy Writing/Development.
- Materials (Brochures, Rack Cards, Magazines, Directories, Newsletters, Print Ads, Collateral Material such as BCards and Letterhead etc.).
- Banners, Billboards, Trade Show Displays.